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YEMA Urban Traveler Black YWTR23-AMS Dress Watch
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Delivery time: Lieferbar ab Oktober
14 days return policy
Free shipping & returns

YEMA Urban Traveler Black YWTR23-AMS Dress Watch
All about the YEMA Urban Traveler Black YWTR23-AMS Dress Watch
Urban Traveller — The Return of a Modern Classic
A Reissue with Attitude
The Urban Traveller returns not just as a reissue but as a revised collection that combines elegance with sporty everyday practicality. The distinctive design with integrated bracelet has been retained but refined in proportion and execution: the case hugs the wrist more closely, the surface treatment has been precisely sharpened, and the overall package feels more confident and easier to wear than before.
Case Shape and Surfaces
At the center is the complex octagon geometry, whose edges are alternately brushed and polished, creating a lively play of light and texture. This octagon shape is not just a stylistic device: it emphasizes the architecture of the case, visually recesses the bezel, and creates a distinctive silhouette that is both sporty and elegant — a concept that says a lot about the thoughtful craftsmanship.
The Bezel as a Small Work of Art
The bezel, inspired by a YEMA Sous-Marine model from the 1980s, is made from a single piece of stainless steel and features three different surfaces: vertically brushed areas meet polished transitions and fine chamfers, so the bezel creates new, subtle reflections with every movement of the arm. This detail visually elevates the watch and gives it a discreet but tangible sense of value.
Dial — Sunburst and Depth
The new generation of dials features a strong sunburst finish that brings the dial to life with every movement and creates depth. A raised flange with a circular brushed surface frames the field, while polished, applied indices and precisely set hands emphasize the dial's clarity — an arrangement that remains very high-quality and functional in its overall appearance.
Crystal, case back, and fine details
Above the dial lies a slightly raised sapphire crystal that improves readability and gives the watch a sophisticated presence; the finishing of the case back with the historic YEMA emblem, cold-stamped by a hydraulic press, is a small but effective nod to the origin and attention to detail in manufacturing. This interplay of sapphire crystal and engraved back completes the impression of a well-thought-out watch.
Sellita movement: robust and reliable
At the heart of the collection beats the proven Sellita SW200, a Swiss automatic movement that delivers a solid, everyday-capable drive with 28,800 vibrations per hour and around 38 hours of power reserve. This caliber is known for its ease of maintenance and provides the mechanical authenticity expected from a true everyday sports watch — precise, unpretentious, and reliable.
Bracelet integration and wearing comfort
The models optionally offer an integrated stainless steel bracelet or a color-coordinated FKM rubber strap; both solutions are designed to visually flow seamlessly into the case and preserve the elegant silhouette. The FKM strap scores with high resistance to heat, chemicals, and UV, remains flexible on the wrist, and feels comfortable even after long wear — a very practical alternative to the steel bracelet.

Clasp, tapering, and ergonomics
The links of the integrated bracelet taper harmoniously, the butterfly clasp with double pushers combines secure hold with easy operation and polished chamfers that continue the case's surface concept. This coordination of form and function ensures that the watch not only looks good on the wrist but also feels that way — balanced and pleasant, without unnecessary weight.
Readability by day and night
For night visibility, the hour and minute hands as well as the indices are coated with Super-LumiNova BGW9, a luminous material that offers clarity and a cool, modern look; the white seconds hand provides a striking contrast during the day and emphasizes the sporty character. This combination of contrast and BGW9 luminosity makes the watch easy to read in practically any situation.
Size and everyday suitability
With a diameter of 39 mm, a height of about 10.8 mm, and 24 mm lug width, the watch opts for a size that is present on the wrist without being dominant. The slightly reduced height and careful proportions create exactly the balance one desires from a modern sports watch: confident appearance paired with good wearing comfort.
Conclusion — the practical luxury
In summary, the revised Urban Traveller collection is a statement of thoughtful proportions and high-quality craftsmanship: sophisticated surfaces, a precise Swiss movement, and the choice between stainless steel or high-quality FKM rubber as a strap make the watch a versatile all-rounder for everyday life and leisure. Those who value modern design with artisanal finesse will find a very coherent package here.
Specifications
- CALIBER
- Sellita SW200
- 28,800 A/h
- Automatic
- Automatic winding
- Power reserve: 38 hours
- Hours, minutes, seconds
- BEZEL
- Vertically brushed / polished 316L stainless steel
- CASE
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Material: Vertically brushed 316L stainless steel with polished chamfer
Diameter: 39 mm
Case height: 10.80 mm
Lug width: 24 mm - DIAL & HANDS
- Sunburst dial and applied bezel element with circular brushed surface
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Applied, polished indices as well as hour and minute hands made of stainless steel with Super-LumiNova BGW9 coating
Standard quality - White seconds hand
- STRAP
- Integrated 316L stainless steel strap
- Solidly crafted butterfly clasp with double pushers in polished and brushed finish
- FKM rubber integrated strap
- CROWN
- Round brushed push crown with polished, raised YEMA logo
- WATERPROOFNESS
- 10 BAR / 100 m / 330 ft
Specification of the YEMA Urban Traveler Black YWTR23-AMS Dress Watch
Brand
YEMA
Category
Dresswatch
Diameter
39mm
Strap
Edelstahlband
Dial color
Beige
Dial
Indizes
Waterproof
100 Meter
Glass
Saphirglas
Case
Edelstahl 316
Movement
Sellita SW200
Type
Herrenuhr
Condition
Neu & OVP
The most important questions at a glance
FAQs
About me
My name is David, I was born in the late 60s in NRW, now live and work in the beautiful Harz Mountains, and have been running this watch shop, among other things, since spring 2022.
Since 2018, I have also been running my watch blog watchdavid.de, which features hundreds of reviews and watch news. Since then, I have taken thousands of professional watch photos for over 100 watch brands. Many photos can be found in my reviews. I am known worldwide for this.
As a result, I naturally had thousands of watches in my hands. And with this shop, I want to bring you closer to watches that have convinced me in many ways.
So come along on a journey full of watches... off the mainstream... and if you have a question, please feel free to ask me anytime via the form, chat, WhatsApp, email or phone.
I am very much looking forward to meeting you.
PS: My hobbies & passions include the internet (first agency already in 1996), Denmark, France's coasts (Brittany, Normandy & Côte d’Azur), hiking, e-MTB, sales (Bachelor of Sales) and photography.
My Achilles' heel includes children's chocolate, good food, sneakers & of course watches... :-)
Shipping & Insurance
Within Germany and the EU, I ship free of charge. Shipping is done via DHL and insured up to 500€, 2,500€, or 25,000€, depending on the watch value. The watches are thus always sufficiently insured.
The delivery time can be found in the description and/or under the shopping cart button. Some watches are only produced after ordering, others are brand new and, for example, only available in a few weeks (so-called PRE-SALE), etc...
Cancellation & Return Shipping
You can cancel your purchase within 14 days of receiving the goods.
I will cover the costs for the return shipping for you.
IMPORTANT: Do not send the watch back yourself, I will send you the free return label.
Please simply contact me for this. david@watchdavid.com
It is also important that the watch is unworn and free of signs of use. After successful inspection, I will refund you the purchase price. The refund will be made using the same payment method you used for the purchase.
Authenticity & Condition of the Watches
I guarantee you that all watches I offer are exclusively new original products. The watches come directly from the manufacturer and have had no previous owners, unless I explicitly point this out (e.g. so-called PHOTO WATCHES).
As an official dealer, I offer you exclusively authentic products. These are offered in the original packaging, with warranty card, etc., just as they are delivered by the dealer. Everything in the so-called full set. One delivers more, another less...
Warranty & Service
All watches purchased from me come with the international manufacturer's warranty, which usually lasts two years. Some brands even offer a warranty of up to 5 years.
If a warranty case occurs, I will take care of the shipping to the manufacturer or the responsible service center for you and also organize the return shipment to you. In addition, I handle all communication with the manufacturer so that you don't have to worry about anything.
Even after the warranty period has expired, I remain your contact person and support you with service questions or repairs.
No response received?
You wrote to me via the contact form, through the price proposal, directly by email, chat, but you haven't received a reply?
Then please check your SPAM folder! Many providers are getting crazier and pushing more and more into spam.
I usually answer every inquiry within 24 hours at the latest. On weekends, it can sometimes take a bit longer. As a rule, I respond within a few minutes or hours.
Something can slip past me sometimes too. Or the technology doesn't work as it should. Feel free to write to me again at david@watchdavid.com
Mechanics - Sometimes things can happen there too
Before I ship your order, I carefully check each watch for visible defects.
If a problem should occur, such as damage during transport, please inform me immediately. I will do everything possible to quickly find a solution and ensure that you are satisfied.
My goal is to offer you not only high-quality products but also a first-class shopping experience. I look forward to welcoming you as a satisfied customer!




